Does Facebook reduce video quality?įacebook does reduce the quality of your videos to save storage space on their end, but there are steps you can take to keep your videos High Definition (HD): Aspect ratios for landscape need to be 1.9:1, and 1:1 for square videos.įor the comprehensive list of all the different types of video ads you can run on Facebook, their technical specifications and their length limits, check out Facebook Business’ page on video requirements. Facebook In-Stream video: Like regular feed videos, in-stream Facebook video ads should be 1280 by 720 pixels (landscape) or 600 by 600 pixels (square).Use 1080 by 1080 pixels (and an aspect ratio of 1:1) to set your video up for success. Facebook Carousel video: For carousel, square is the way to go.Facebook Canvas video: Works best with 1200 by 628 pixels for landscape and 600 by 600 pixels for square, with an aspect ratio of 1.9:1 and 1:1 for landscape and square respectively.Here are the best practices for formatting some of the most popular Facebook video ad options. The right video formatting for Facebook ads depends on the type of video ad that you’re planning on publishing. What is the best video format for Facebook ads? Take into account that most of your viewers are probably watching these videos on a mobile device, and that square and vertical work best for that channel. Landscape videos should have an aspect ratio of 16:9, square videos should have an aspect ratio of 1:1, and vertical should have an aspect ratio of 4:5. What is the best video size for Facebook?įor the best video performance on Facebook, make sure that your videos are 1280 pixels wide by 720 pixels tall. MOV and MP4 files are typically lightweight and can better retain their HD quality during uploading and compression processes. What is the best overall video format for Facebook?Īs Facebook itself recommends, you should be using MOV or MP4 files to get the best quality for your videos.

In spite of these guidelines, many people still use other popular video formats, such as AVI, WMV and Flash for their Facebook video content. What are The Most Common Facebook Video Formats?Īs we note below, Facebook does have two video formats – MP4 and MOV – that it specifically endorses for its platform. What video formats can I upload?įacebook currently supports 19 different types of video files: And keep reading to get all the answers to your Facebook video formatting questions. Start with a Facebook video maker, with ad templates. To make sure your videos look their best every time you upload them, you should look for the most efficient ways to prepare and upload them.

Fb to mp4